10 seconds: that’s the time you have to capture your customers’ attention and communicate your value proposition.
Customers are constantly bombarded by an avalanche of information and decide in a matter of seconds whether they want to be part of your company or not.
So how can you capture and retain attention, convey your message and encourage them to act?
Make sure customers know who you are and what you stand for by crafting a brand story that differentiates you from your competitors:
Why did you create your company?
How do you want to make a difference?
What are your values?
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